At present, there are thousands of large and small wire harness processing enterprises in China, and the competition is fierce. In order to obtain competitive capital, each wire harness enterprise attaches great importance to the construction of hardware facilities, such as increasing the research and development of wire harness processing equipment. At the same time, the company's core competitiveness and corporate culture have formed its own unique cultural heritage, planning and upgrading corporate image, creating and improving the corporate development atmosphere, expanding and enhancing the soft and hard power of the enterprise, enriching in many aspects. And active in the corporate culture carrier, and initially established a relatively complete set of advanced corporate culture system, providing vitality for the sustainable development of the enterprise.
The market economy is changing rapidly. With the diversification of customer demand, the wire harness manufacturers will pay great attention to the segmentation research of the wire harness market in order to find their own market. The subdivision of the wire harness market involves the analysis of many complicated problems. It is necessary to see the law of the operation of the market economy through the appearance of the market, and it is necessary to closely cooperate with various departments of the enterprise. In a nutshell, if you want to use the subdivision method to occupy the market, it is not just for packaging. It is necessary to accurately analyze the market and find suitable communication methods and sales methods.
In order to develop and achieve breakthroughs in the wire harness industry, it is necessary to raise the level of the enterprise and the level of the entire industry, and take relevant solutions. If the wire harness manufacturing company wants to be bigger, it must first solve the following problems:
Wire harness companies should continue to innovate in technology and always regard innovation as the soul of corporate competitiveness. Enterprises need to provide a complete package from the technical support during the development of the product, to the quality and cost control of the product in production, to the provision of services and maintenance in the later stage, according to the needs of the target market.
The wire harness industry should be further integrated and reorganized to make the scale structure reasonable. At present, there are thousands of domestic wire harness manufacturers, most of which lack advanced management systems, resulting in chaotic management of the wire harness industry. Therefore, it is necessary to strengthen exchanges in the same industry to ensure that the integration of the wire harness industry is carried out in an orderly and rational manner.
Taking advantage of the "low price advantage" to occupy the market is a tactic that Chinese companies, including wire harness companies, are accustomed to. At a certain time, perhaps the low price advantage can be effective. But to make the company bigger and stronger, the low price advantage will not work. Domestic wire harness companies need to reflect on the direction of self-development, and should abandon the low-cost advantage of using China's cheap labor, but adopt high-value-added technological advantages.
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